We track the following 8 Sales Metrics to fine tune our SaaS Sales Performance
1. MONTHLY RECURRING REVENUE 💰
It is the best indicator of the health of the company. And it helps in predicting and forecasting to plan your strategies too.
2. MONTHLY SALES GROWTH 📈
It indicates the Sales velocity and helps identify trends.
3. CHURN RATE
Churn is a strong indicator of customer satisfaction and experience. And has led us to identify and resolve quite a few issues in our product and service.
The next 5 metrics provide insights about our sales funnel, sales tema performance, the conversion rate and thus help us optimize our sales process.
4. CALLS/EMAIL/MSGS per Sales Rep SaaS 📞
5. DEMOS SCHEDULED & GIVEN 💻
6. FREE TRIAL ONBOARDING
7. NEW CLIENTS 🤵
8. LEAD CONVERSION RATE
There are many more metrices that are a good indicator, but we found that these are easy to measure and are enough to guide us on our Sales journey.
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